Oklahoma City Public Schools Rebrand

A new brand for Oklahoma’s largest school district was not an easy undertaking. After years of changing leadership and struggling schools, OKCPS needed a transformation to match its bold new vision. The Scissortail Flycatcher is Oklahoma’s state bird and has become synonymous with the rise of our city. Paired with the opening pages of a book and the beautiful gradient of an Oklahoma sunset, it creates a powerful brand that reflects education and growth.