ALRT! An innovative program to teach kids online safety

I was tasked with naming, branding and designing materials for a new educational program for Mary Abbott Children's House. The program’s goal is to raise awareness of the dangers kids can face online and empower them with the knowledge to protect themselves. The brand needed to appeal to a wide age range, from 5th-12th graders, as well as adults and teachers leading the programs. We created an acronym ALRT!, which stands for Avoid, Learn, React, Tell. The colors, photography and illustrations appeal to kids and teens and create a powerful impact.